Brand Quiz

I developed a voice-first quiz game for the Google Action and Amazon Alexa markets, leveraging my expertise in developing engaging and interactive voice experiences.
I had to deal with diverse stakeholders, internal and external. I was responsible for the conversational flow, development, and worked closely with a voice actor studio.
The game consists of three questions on the topics of marketing and the most famous brands. The project requirements included creating two versions, one with a voice actor and another with synthetic speech. For the first option, the company had the opportunity to collaborate with a voice actor studio to obtain high-quality audio content.

The goal was to position the spin-off Voice Branding in the Italian voice-tech marketa nd increase public and business awareness of voice technology’s potential.

• Research: I started by researching the most popular quiz games on the market to analyze popular quiz games to identify user needs and NLU requirements for a similar quiz experience, and drafted the bot persona,
• After identifying the main use case, I write some sample dialogs,
• Design the conversational flow: happy path and then secondary paths for error recovery
• Development (NLU model & code): after some iterations with the team, I dove deep in the details (fallbacks, repair from errors, misunderstanding) to bring the prototype to life,
• Content creation & management: together with a PM marketing, we created a list of 100 questions related to marketing and advertising facts,
• Coordination with a voice actor studio: I intermediated communication between the recording studio and the content creators for the recording process.

As a result, both applications had 25k players between May and November 2021.

Brand quiz was awarded a Special Star for Interaction Design as the best project in the multimedia and gaming category at the 2022 MediaStar Awards held in Milan.